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Monday, May 16, 2016

Getting more and leading the way

Getting more out of your target market, business, and creating buzzworthy content.

Exciting and engaging your target market is one of the funnest things you can do. Thanks to the fascinating social media climate and numerous platforms from Facebook and VK to Twitter and LiveonIt, plus Google+, and many more. The opportunities to engage and market your products and services seem to be endless. Studies are done on a regular as to which platform appears to be best to market and advertise on. But based on your particular situation, your business, those figures in the studies may be skewed. Don't just take those studies for granted. Each marketing team should be thinking beyond the box and bringing innovative strategies and exploring new opportunities.

Your business may look like everybody else's on the outside but let's explore on the inside that honestly sets your business apart and ahead, special, and unique. I have personally seen so many look-a-like businesses. Our own business changes regularly as new situations and new talent work with us and our clientele.

Though big name brands may be spoken about like Alphabet, Google, Bing, Microsoft, Yahoo, Facebook, Sprint, Verizon, and alike your name brand may go unheard. Let your business become a mover and shaker. Don't let your business go unheard, and announce to the world when you have something to say. Send out a press release whenever you can. Keep your name brand out there giving customers reasons to appreciate and other businesses reasons to escalate.

Creating Unique Relevant Quality Content and find your Wow Factor is must do to standout amongst your competition.

Friday, May 6, 2016

Free Stuff Free Content

One of the biggest concepts of marketing is for individuals to get and or obtaining stuff and or content for free and thus buy more. Our website in itself is full of free information, free news, free tools, and more... However, there are several paid services as well.

Free stuff and or free content is not always a better or best strategy for professionals selling goods and or services but we as a majority like free things. And we as the public eat it up from concerts, to sporting events, to public events, to the neighborhood block parties

When we go through a grocery store or go to a carnival we are often offered free food products or the handy refrigerator magnet. Your taste buds are expected to tell your brain how great the products are, while the free carnival stuff are to hieghten your awareness of a brand.

As a promoter of sorts I have hundreds of T-shirts, and other free materials from across the globe.

As to offering free stuff and or content on your website or blog I will express a caveat to this practice... What one may offer in the physical business world may be a very costly giveaway in the internet world.

We plan on expanding further on this topic because there are so many gimmicks, baiting folks to give away their own information, while getting a dime or a dollar product and or bad services. Free is not always Good.

Do your homework, research the company, the products, the services, the cost, and so on beyond the "free" giveaway. If you have an experience or related product and or service let us know, and we will review it and lets make the web a better place together.

Saturday, January 23, 2016

Content is King and YOU need IT

We often think and are bewildered as we are venturing where no man has been before ( Star Track, Close Encounters, Star Wars, ET, and many more ) the space of new and innovative technologies. When we watched these movies we forage our minds to think. Leaving behind our otherwise normal lives for but a moment in time. Some of us recall reading fantastic books ( War of the Worlds, Roots, Harry Potter, Angels and others ) We hinge on our chairs waiting to see what is going to happen next. Creating truly unique relevant quality content can be remarkable, memorable, and powerful. Those reading your content are seeking something that stands you apart from your competition... "Content is King and YOU need IT" just like The Coca-Cola® Company - Coke™ and The PepsiCo® Company - Pepsi™

Monday, January 11, 2016

Behavioral Psychology and Marketing

When I think of unique relevant quality content I also look at unique personal human identifiers which set each person apart from another.
Yes most people think in terms of fingerprints, DNA, hair fragments, fingernails, toenails, and so on... Or at least that has been my experience.
Profilers spend countless hours examining people and how similar and yet different each person is or isn't. This is a emotional to rational to other stages in - of - and about the mind which motivates us to do or act in a certain way a.k.a. Behavioral Psychology and Modification. We generally associate this with those having emotional or mental issues BUT what about marketing... Absolutely! a.k.a. Behavioral Psychology and Marketing
From the time we were born to the end we are directed as to how to observe, create emotions both internally and externally, and how to act and react. Rather we see it, smell it, taste it, feel it, or hear it we respond as such.
Marketing Psychology is not a new concept... And we as digital marketers just like the advertising agencies of yester-year utilize a variety of strategies to get your services and or products found, found and more significant in a target market, and create conversionary selling ie call to action points. This is done both of course on your websites and off through a variety of channels. We in the days of old didn't just set behinde a desk in an office, and neither does your professional marketers behinde your websites.
Thanks for reading - more on consumer psychology
From Hubspot here is another article on this topic: Consumer Psychology: Marketers revealing principles of human behavior