One of the biggest concepts of marketing is for individuals to get and or obtaining stuff and or content for free and thus buy more. Our website in itself is full of free information, free news, free tools, and more... However, there are several paid services as well.
Free stuff and or free content is not always a better or best strategy for professionals selling goods and or services but we as a majority like free things. And we as the public eat it up from concerts, to sporting events, to public events, to the neighborhood block parties
When we go through a grocery store or go to a carnival we are often offered free food products or the handy refrigerator magnet. Your taste buds are expected to tell your brain how great the products are, while the free carnival stuff are to hieghten your awareness of a brand.
As a promoter of sorts I have hundreds of T-shirts, and other free materials from across the globe.
As to offering free stuff and or content on your website or blog I will express a caveat to this practice... What one may offer in the physical business world may be a very costly giveaway in the internet world.
We plan on expanding further on this topic because there are so many gimmicks, baiting folks to give away their own information, while getting a dime or a dollar product and or bad services. Free is not always Good.
Do your homework, research the company, the products, the services, the cost, and so on beyond the "free" giveaway. If you have an experience or related product and or service let us know, and we will review it and lets make the web a better place together.